ABOUT 11 HOURS AGO • 4 MIN READ
They love you, but they don’t buy
One of my recent clients had a struggle that most would be jealous of. (Or at first glance, at least) His list was solid. Almost 4K. His open rates? Nearly 45%. Replies? Coming in quite regularly. On the surface, everything looked great. The kind of numbers most creators would kill for. But there was a catch. Those great open rates and responses weren’t showing up in his sales reports. In fact, revenue from email was barely visible. And if you’re doing every damn thing but not making cash?...
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