Have you ever signed up to be on someone’s email list while being drunk or stoned?

Maybe you sent a text to your ex.

Maybe you even gave them a call. (guilty)

Maybe you did some embarrassing stuff. (also guilty)

But signing up to receive someone’s emails?

I highly doubt anybody does that.

Unfortunately, some people think otherwise.

Some quite big names.

Here’s what I mean:

This is the email footer of the newsletter of two of the big names in the LinkedIn personal branding space.

😉 I have a challenge for you: Guess who copied whom?

There could possibly be two reasons for doing something like this:

1) Trying to sound cool

Which is completely unnecessary here.

2) Guilt tripping the subscribers into staying on the list

This one seems like a better reason.

Here’s why you shouldn’t do it:

First of all, your subscribers are not stupid.

If they want to unsubcribe, there’s nothing you can say to make them stay. Not in the footer, not on the unsubscribe page.

(Unless you’re literally offering them $$ to stay, which you shouldn’t)

On top of it, guilt tripping them into staying?

Just bad business. Bad branding.

And why??

If someone wants to leave… let them leave.

Not everybody is meant to be on your list. AND you are not meant to be in everybody’s inbox.

The sooner you realise, the easier it will be to:

• Embrace the unsubscribers
• Stay ethical in your approach to marketing

Both of which are strong pillars of my brand and my approach to marketing.

And this is what’s gonna help you keep quality folks on your list, have a good engagement, and awesome conversions.

(Just ask my clients ✌️)

Not this bro-etry. 🤡

Please avoid it.

P.S. One of the examples above is also missing a mailing address. It is required by the law in most of the countries to include a mailing address in your marketing emails. So don’t neglect this as well. (If you don’t wanna use your address, and if you’re a ConvertKit customer, they led you use theirs)

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